随着LVMH集团旗下私募基金L Catterton的注资，Birkenstock勃肯鞋又一次被推上了时尚界的风口。一家专注于舒适的“丑萌”凉鞋为何频频成为时尚界的宠儿？在欧美遍地开花的“国民品牌”如何同时作为叛逆的自我表达？且听本期播客为您讲述。

时间轴

00:45 Birkenstock的历史和专利鞋垫设计
09:50 “舒适”与“时尚”的交汇点
14:35 联名本质的探讨
24:20 大众却叛逆的选择

Birkenstock x Manolo Blahnik

延伸阅读
What Birkenstock’s evolution from dad sandal to height of cool tells us about the future of fashion
An unlikely fable, in which Birkenstocks become cool and double sales overnight.
How Birkenstocks Became the Perfect Shoe of the Moment

Music
I Don't Wanna Dream Alone - Kyle Cox