The IT Experts Podcast

EP104 - Are You the Reason Why Your MSP Is Not Growing with Ian Luckett


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As MSP owners and operators, our growth journey is intrinsically tied to our personal aspirations. Yet, how often do we truly reflect on this? Today, I'm going to share five key tips to help you take control of your MSP's growth and avoid becoming the bottleneck. 

  

1. Visualize Your Success: It all begins with a clear vision. Where do you see your MSP in three years? Is it about spending more quality time with your loved ones, achieving financial stability, or giving back to the community? Reverse engineer your vision and create a plan to get there. Without a personal vision, your MSP's growth may lack direction and purpose. 

  

2. Measure What Matters: Many MSP owners struggle with what metrics to track. While it's easy to get lost in the details, focusing on key performance indicators (KPIs) that truly impact your bottom line is crucial. Keep a close eye on cash flow, profitability, and marketing ROI. Remember, what gets measured gets done, and it's essential to measure what matters most for MSP growth. 

  

3. Decision-Making Authority: Who is calling the shots in your MSP? While input from others can be valuable, be cautious about involving too many people in decision-making. Trust your instincts and rely on qualified advisors. Your business model doesn't have to be overly complex. By streamlining decision-making, you prevent throttling your MSP's growth. 

  

4. Time Management: Time is your most valuable resource. Identify tasks as £10, £100, or £1000-pound activities. Delegate or eliminate low-value tasks that don't contribute to MSP growth. As the leader, focus your time on high-impact, strategic activities that drive your business forward. For instance, I've delegated email management to my skilled PA, allowing me to concentrate on tasks that truly matter. 

  

5. Consistent Reviews: Regular, structured meetings with your team are vital for MSP growth. Consistency is key here. Commit to the schedule you set and stick to it. Review performance, discuss strategy, and ensure everyone is aligned with your MSP's goals. Consistency builds trust and keeps your MSP on a steady growth trajectory. 

  

As MSP owners, we often find ourselves juggling various roles and responsibilities. But remember, your business can only grow as much as your thinking allows. Avoid overcomplicating matters and trust the growth process. Seek advice and support from within the MSP community, like the Tech Tribe or CompTIA. Collaboration and shared experiences can provide valuable insights to fuel your MSP's growth journey. 

  

In conclusion, your MSP's growth is a reflection of your vision, decision-making, time management, and consistency. By implementing these five tips, you can break free from throttling your MSP's potential. Start with a clear vision, measure what matters, streamline decision-making, manage your time wisely, and maintain consistent reviews with your team. Embrace the simplicity and trust in the process. 

  

Remember, your MSP's growth journey should align with your personal aspirations, and with the right mindset, you can achieve remarkable results. 

  

I hope you enjoyed this episode, as much as I enjoyed recording this, and the whole IT Experts team enjoyed creating it.  

  

Connect with me on LinkedIn and see what I'm up to by clicking HERE  

  

To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click HERE.   

  

Also, as I mentioned in this episode, Stuart and I have a Joint Keynote at the Managed Service Summit in London on Wednesday 14th of September, it’s going to be an amazing event and it would be great to meet you there. All you need to do is click HERE to register.   

  

And if you're ready to take the next step in supercharging your MSP, take the Scale with Confidence MSP Mastery Quiz. This will provide you with insights and guidance tailored to your specific needs. 

  

Until next time, you look after yourself and I’ll catch up with you soon!

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The IT Experts PodcastBy Ian Luckett - The MSP Growth Hub

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