Stuart and I embarked on an enlightening journey through the power of a Call to Action (CTA) in the realm of MSP marketing. 

 

What We Unpacked: 

 

1. The Essence of CTA: 

Stuart kicked off our discussion by highlighting how CTAs aren't just mere buttons or links; they're the pivotal connectors between content and action. He metaphorically described the absence of a CTA as "shooting blanks", emphasizing the missed opportunities when we don't guide our audience. 

 

2. Deciphering the Sales Process:  

Stuart shared a valuable perspective on the sales journey. He reminded us that it isn’t always about sealing a deal instantly but often about nudging the audience towards the next logical step. 

 

3. Fine-tuning your Message:  

We touched upon the importance of specificity in communication. Once an individual shows an inclination, like downloading a resource, it's a cue for us to hone our messaging. Stuart elaborated on the power of platforms like CRM systems in this process. 

 

4. Guiding Potential Customers:  

Our discussion took a deeper dive into the sales funnel's intricacies. We mused on the scenario where there's a deluge of content at the top, but a gaping void in the middle, indicating a content deficiency. 

 

5. Simplicity is Key:  

Stuart shared a resonating mantra: "keep it simple". Instead of juggling various elements simultaneously, he urged to focus on one business pillar at a time, ensuring a systematic approach throughout the sales funnel. 

 

6. The Power of Consistency:  

A theme that recurred in our conversation was consistency. Whether reaching out daily, weekly, or monthly, consistency in messaging, combined with compelling CTAs, can yield significant results. 

 

7. Direct Messaging Campaigns:  

We shifted our attention to direct messaging campaigns and their role in amplifying outreach. With platforms like LinkedIn, Stuart and I concurred on the approach: don't hard sell, but educate.   In conclusion, this episode was a testament to the transformative power of CTAs in MSP marketing. 

 

Don’t forget about our 'The New Business Advantage Blueprint', a guide aimed at streamlining the intricate marketing process into seven actionable steps. Download the New Business Advantage Blueprint PDF HERE 

 

We encourage all of you to keep sending in your questions as we love to answer them on this series So, click HERE , fill out the form, and we'll tackle your questions in our upcoming episodes. 

 

Connect with me on LinkedIn and see what I'm up to by clicking HERE 

You can also connect with Stuart and see what he is up to by clicking HERE 

To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE 

 

Until next time, look after yourself and I’ll catch up with you soon!