🎧 Mums are one of the most powerful consumer groups in the world and make up a huge part of our audience. Today's episode of Her Empire Builder Podcast has THE expert in Marketing To Mums, Katrina McCarter, and she's sharing so many practical and tangible marketing tips that you can implement in your business to help to appeal to the powerful and influential Mum 🎧

Katrina is the founder of Marketing to Mums, a marketing strategist, best-selling author, speaker and business advisor, who specialises in helping business owners and brands sell more effectively to mums. A prolific researcher into mothers' behaviours, Katrina has published two books: Marketing to Mums and The Mother of All Opportunities.

If you are in to stats & data in relation to the consumer market, you are going to LOVE this one.

Loved this episode? Let me know in the comments your key takeaways 🌟

Show notes: tinatower.com/147