The IT Experts Podcast

EP154 - Getting Unstuck - Client Success Stories with Julian Shelley & Ian Luckett


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Julian Shelley, a successful MSP owner, began his journey in 2011 when ‘Managed Service Provider’ was not yet a widely recognized term. He started his business with a clear goal: to provide IT support that was better than what he had experienced as an employee in other IT companies. Over the years, his company, Woodstock IT, grew steadily, adding one employee per year and, by 2023, had a team of 13 dedicated professionals. However, despite this growth, Julian began to feel stuck and disconnected from his passion for the business. 

 

The turning point came when Julian attended an MSP Growth Hub Discovery Day, where he had an epiphany. He realized that he needed a shift in mindset and a fresh perspective to reignite his passion for his MSP business. The Discovery Day introduced him to the concept of an MSP growth journey, where he could see his past struggles and the potential for future success more clearly. The prospect of reaching a million pounds in revenue, a target he had long aspired to achieve, suddenly felt attainable with the right guidance and framework in place. 

 

Julian's journey with The MSP Growth Hub began with some initial overwhelm as he absorbed the wealth of content and ideas presented to him. However, this overwhelm was a positive one, signifying the immense potential for growth and improvement in his business. The planning framework provided by The Growth Hub was a game-changer for Julian. For the first time, he had a structured plan that allowed him to regularly review and update his business goals, a critical component he had been missing. 

 

One of the pivotal aspects of Julian's experience with The MSP Growth Hub was the supportive community of like-minded MSP owners. He discovered that the MSP community was remarkably collaborative, with fellow MSPs eager to share their experiences and insights. Julian emphasized the importance of fully engaging with such a program, as the results are directly proportional to the effort invested. 

 

The impact of Julian's first year with The MSP Growth Hub was nothing short of remarkable. His business saw significant growth, with a 16% increase in revenue and an impressive 40% boost in net profit. This growth allowed Julian to add 20% net profit and hire three additional staff members. It's important to note that the program also helped identify cost-saving opportunities and leverage R&D tax credits, contributing to the overall success. 

 

Julian's approach to sales and marketing also underwent a transformation. He began producing regular newsletters, increased social media engagement, and refined tracking of incoming leads to make smarter marketing decisions. As a result, the business saw an uptick in new leads and improved lead conversion rates. 

 

Looking ahead, Julian is excited about the potential to further leverage technology and automation to serve more clients without overwhelming his team. The MSP Growth Hub's guidance and resources have helped him streamline operations, laying the foundation for sustainable growth. 

 

Julian's advice to those contemplating joining The MSP Growth Hub or feeling stuck in their MSP journey is clear: fully engage with the program and take the leap. You get out of it what you put in, and the benefits of structured planning, accountability, and a supportive community can be transformative. 

 

In closing, Julian Shelley's journey from feeling stuck in his MSP business to reigniting his passion and achieving remarkable growth is a powerful reminder that it's never too late to make a change for the better. His story serves as inspiration for all MSP owners facing similar challenges, showcasing the potential for transformation when you embrace the right mindset and seek support from a community dedicated to your success.  

 

So, if you're feeling stuck, remember Julian's story and consider taking the leap to get unstuck and thrive in your MSP journey. 

 

Connect with me on LinkedIn and see what I'm up to by clicking HERE  To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE 

 

Until next time, look after yourself and I’ll catch up with you soon!  

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The IT Experts PodcastBy Ian Luckett - The MSP Growth Hub

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