One of the fundamental concepts we explore is whether you'll choose to be a competitor or a creator in 2024. It's a choice that can significantly impact the trajectory of your MSP. Competing means constantly fighting for a share of the existing pie, believing resources are limited, and you need to outwork the competition. But is that the best approach? 

 

Stuart encourages MSPs to consider becoming creators instead. This mindset shift involves innovating, focusing on what you can build uniquely, and differentiating your business from the competition. Rather than fighting for scraps, become the creator of something new, something that resonates with your target audience, and ultimately, something that sets you apart from the crowd. 

 

We start our journey towards a successful 2024 with a focus on culture and character within your MSP. Creating a thriving culture is crucial for attracting and retaining the right team members. When your team aligns with your vision and values, it's a powerful driver for success. Don't just assume your culture is fine; define it, communicate it, and demand it from your team. 

 

Next up, we explore harnessing ambition. This involves strategic planning, accountability, and getting your head in the right space to achieve your goals. You can't expect to compete or create effectively without a clear vision and a strategy to get there.  

 

Effective communication of your plan is key, so consider regular one-on-one meetings, monthly management gatherings, or other mechanisms to ensure everyone in your MSP understands and aligns with your strategy for 2024. 

 

Sales and marketing are often where MSPs feel they must compete with others, but it doesn't have to be that way. You can take a more creative approach to your lead generation efforts. This means creating a marketing strategy that truly resonates with your target audience and provides value. Stop guessing and commit to a long-term strategy that's tailored to your unique strengths and weaknesses. 

 

Building your dream team is a critical part of scaling your MSP in 2024. You can't do it all on your own, and you shouldn't try to. Identify the key team members who will form the foundation of your success, and then make sure you have the right people in those roles. It's not just about skills; it's also about attitudes and alignment with your vision.  

 

Consider whether some team members need to step up or if it's time for them to move on, making way for new talent that better fits your future goals. 

 

As we embrace the possibilities of 2024, keep an eye on our website for an upcoming masterclass on building your dream team. We're excited to continue helping MSPs like you thrive and grow in the year ahead. 

 

Stuart and I are thrilled about the journey ahead in 2024. We're not just looking forward to helping more MSPs scale and succeed; we're also excited about having some fun along the way.  

 

So, as we raise our virtual glasses to toast the new year, remember that you have the power to choose whether you compete or create. Make 2024 matter for your MSP by creating something new, something unique, and something truly remarkable. Here's to a successful and fulfilling year ahead for all of us. Cheers! 

 

Connect with me on LinkedIn and see what I'm up to by clicking HERE  To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up with Confidence, then click HERE 

Again, if you’re ready to take the next step in supercharging your MSP, take the Scale with Confidence MSP Mastery Quiz. This will provide you with insights and guidance tailored to your specific needs.   

 

Thank you for tuning in to the IT Experts Podcast, and we'll be back soon with more valuable insights and expert advice to help you on your MSP journey in 2024 and beyond. Happy New Year!