Throughout our conversation, Stuart offers -useful tips and sheds light on why, in our opinion, MSPs might not require a salesperson to achieve substantial growth. This viewpoint, while potentially controversial, is grounded in extensive experience and observations within the MSP industry. Stuart argues that for MSPs with a revenue of under £2 million, investing in a salesperson may not be the most efficient or effective strategy to generate new leads and foster business growth. Instead, focusing on marketing strategies, client relationship building, account management, and refining service packages could yield better returns without the need for a dedicated sales role. 

Stuart highlights something that many MSPs overlook: the importance of understanding your audience and aligning your services to their needs. This approach not only positions your MSP as a problem-solver but also as a partner that understands the unique challenges and opportunities within the sectors you serve. The compound effect of onboarding just one or two ideal clients each year, assuming your service packages are well-designed and profit margins are healthy, can be game-changing for your MSP. 

We also talked about how MSPs have a natural advantage in the realm of technology-driven marketing platforms. Given that MSPs inherently understand technology, the real challenge lies in mastering the marketing principles that allow for effective use of this technology. By identifying your target audience and crafting messages that resonate with their needs, MSPs can leverage digital marketing, content creation, and social media to build a robust lead generation engine without the traditional salesperson. 

We also considerthe metrics that matter when evaluating the success of your marketing and business development efforts. Stuart stresses that the ultimate measure of success is not the number of likes or hits but the number of quality leads expressing genuine interest in your services. This focus on quality over quantity and the strategic nurturing of leads can position your MSP for sustainable growth. 

To sum up, this episode challenges the conventional belief that a salesperson is essential for MSP growth. By utilising targeted marketing, understanding the needs of your audience, and focusing on building strong client relationships, MSPs can achieve remarkable growth without the traditional sales role. It's a thought-provoking discussion that encourages MSPs to reconsider their growth strategies and invest in areas that will truly drive their business forward. 

Connect with Ian HERE on LinkedIn and also Stuart by clicking this LINK 

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Until next time, look after yourself and I’ll catch up with you soon!