What if forgetfulness isn't a flaw but a clue to how the brain really works? In this fascinating episode, memory researcher and ADHD coach Daniella Karidi helps us unravel the layers of how we remember, why we forget, and what makes memory especially tricky for those with ADHD. You’ll walk away questioning everything you thought you knew about reminders, routines, and recall. Whether you’re a parent, educator, or just someone trying to stay organized, this conversation offers surprising insights and practical takeaways.

What to expect in this episode:

• The difference between encoding, storage, and retrieval, and why each step plays a critical role
• How forgetting can be a natural brain function rather than a personal failure
• Why working memory struggles under pressure and what you can do to support it
• How curiosity and partnership can build better memory habits and deepen trust
• Why tying memory to meaningful events is more effective than relying on specific times

About Daniella Karidi, Ph.D., CPC
Daniella Karidi, Ph.D., CPC, is a certified professional coach and founder of ADHDtime in Encino, California. With a Ph.D. from Northwestern University focused on memory and ADHD and a master’s in Learning Disabilities from the University of Haifa, she blends research expertise with compassionate coaching. Daniella supports neurodiverse individuals through challenges like time management, impulsivity, and life transitions. A CHADD of Greater Los Angeles board member and former director at Loyola University Chicago’s Center for Students with Disabilities, she’s also a proud mom of two teens. Learn more at www.ADHDtime.com.


Connect with Dr. Daniella

• Website: ADHDTime
• Facebook: ADHDtime
• Instagram: @adhdtime
• LinkedIn: Daniella Karidi, PhD, CPC

Memory Types Guide: A Quick Reference to How Your Brain Stores Information: https://witty-mover-8744.kit.com/95f0e32d50

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