Authentic Connection

I’ve said it before and I’ll say it again - faceless brands are dying. As sales move to the online sphere, social media is shaping buying decisions more than ever. People buy from people.

At the end of the day, sales is about building relationships with your customers.

Gone are the days of target demographics. In an oversaturated online market, it’s all about dialing into the specifics of your Dream Client and standing out in a sea of faceless brands.

The connections you make - through messaging, branding, pricing, customer service, web copy - are what set you apart from the crowd.

Connected Conversion

As a jewelry designer, you may feel afraid to sell. 

It’s okay to admit it; I was too, in the beginning. It took years of flexing my confidence muscle to feel comfortable converting a prospect into a buyer.

Even if you’ve built an authentic connection with your Dream Clients, the sales won’t be rolling in if you’re sitting behind your bench all day.

It takes consistent outreach and excellent customer service to maintain a steady flow of sales. If you’re not getting enough sales, you’re probably not doing the right outreach.

Removal to Scale

You probably want freedom and security in your business, right? The key is to build a business that is not dependent on you for profit.

This is where the big-picture stuff comes in. Systems and automation that free up time and allow you to step back, and long-term planning that can be broken down into bite-sized goals.

Above all, this also includes your community. Whether it be hiring the right people, seeking mentorship, or just connecting with fellow designers - the people around you can make or break your business.

I’ve only grazed the surface of these 3 pillars. If you’re ready to dive deeper into these concepts, listen to the full episode of Thrive by Design. Or, even better, pre-order The Desired Brand Effect!

Until next week, m’dear!

xo, Tracy

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