Do you ever feel like you’re trying to do everything at once?

This is a problem. When you’re trying to run a business and handle everything by yourself, it quickly becomes overwhelming and you end up focusing on menial tasks that aren’t actually moving your business forward.

That’s why “Delegate to Elevate” is an intrinsic part of the Desired Brand Effect methodology.

In this episode, I chatted with Krista DeJoseph, someone who really took “Delegate to Elevate” to heart. 

As the creative behind Queens Metal, Krista has been at the helm of her company for over a decade. Designing and fabricating jewelry is her passion, and nothing makes her happier than smashing the hell out of a piece of metal.

When Krista decided she wanted to take winters off to travel, she knew she needed someone to keep an eye on things while she was gone. This led her to “stumble into” (her words) hiring a virtual assistant.

But she never expected what happened next.