RUNcensored

EP23 - ALL THE GEAR, NO IDEA?! Fish and Rice Cakes Guy Danny Andrews on Viral Fame & Starting Over


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What happens when you become an internet meme overnight? Danny Andrews knows better than anyone. Back in 2007, he gained viral fame as the "Fish and a Rice Cake Guy" after appearing in the BBC Three documentary Baby Faced Bodybuilders. That clip—where he repeated his bizarre daily diet of fish and rice cakes—exploded on YouTube, turning Danny into an internet sensation. But what happened after the laughs?


In this episode, Gary and Ben sit down with Danny to unpack the reality behind the meme. From dealing with online trolls and unexpected fame to building a career as a barber and launching his own rice cake business, Danny shares the highs, the lows, and everything in between.


🎙️ What You’ll Hear in This Episode:

🐟 Viral Fame – How 'Fish and a Rice Cake' took over the internet

✂️ Life After the Meme – Building a career as a barber and entrepreneur

🍚 Danny’s Rice Cake Business – Turning a meme into a marketable product

💬 Social Media and Negativity – Handling trolls and public pressure

⛰️ Lakeland Trails 10K – All the Gear, No Idea disaster in the Lake District

🤝 The Kindness of the Running Community – Why runners are different

🔥 Gary's Viral Video Strategy – How stereotypes made his content explode

📹 The "Stereotype Guy" Controversy – When jokes get taken too seriously

✅ Just Say Yes – Danny's new mentality for embracing every opportunity



⏱️ Chapters:

0:00 – Intro and Meet Danny Andrews

4:15 – Becoming the “Fish and a Rice Cake Guy”

10:20 – Going Viral: The Highs and the Lows

18:50 – Life After the Meme: Barbershops and New Businesses

27:15 – The Dark Side of Social Media

33:45 – Paul Mort’s Advice on Handling Negativity

40:10 – Launching Danny’s Rice Cakes

48:30 – Gary’s Secrets to Viral Videos

55:50 – Danny’s ‘Just Say Yes’ Attitude

1:02:10 – Social Media’s Role in Running Culture

1:07:00 – Danny's Lakeland Trails 10K Story: All the Gear, No Idea

1:11:00 – The "Stereotype Guy" Video and Online Backlash

1:13:30 – Danny's Surprise at the Running Community

1:15:00 – Outro and What’s Next for Danny



Why You Should Listen:

If you’ve ever wondered what happens after a viral meme fades away, Danny Andrews has the story. From being laughed at by millions to building his own business, Danny’s journey is one of resilience, reinvention, and saying yes to wild opportunities. Plus, we dive into all the gear, no idea moments, the kindness of the running community, and why sometimes, you just have to lean into the joke.


👉 New episodes every Tuesday – Follow & Subscribe!


#RUNcensored #RunningPodcast #FishAndRiceCakes #DannyAndrews #ViralFame #Entrepreneurship #MentalHealth #SocialMedia #PaulMort #EnduranceRunning #InternetMeme #ViralVideos #ContentCreation #JustSayYes #RunningCommunity #SocialMediaAndRunning #TrailRunning #LakelandTrails10K

RUNcensored Podcast 🎙

The unfiltered running podcast with Gary House & Ben Mounsey — honest chats with athletes, coaches and characters from the world of running.


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Produced by Chris Davies, Eastwood Media

www.eastwood-media.co.uk

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RUNcensoredBy Gary House and Ben Mounsey

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