Helen Sanders brings over 25 years’ experience in recruitment, working closely with MSPs and tech businesses both in the UK and the US. Helen has built her reputation on helping owner-managed businesses move from frantic, last-minute hires to building confident, structured recruitment processes that allow owners to grow their teams with purpose and clarity. Her passion is helping business owners become great at hiring and creating environments where both owners and new recruits enjoy the process and stay for the long term. 

One of the biggest problems we see in the MSP world is the temptation to bring in someone who can do a bit of everything. This “Swiss Army knife” mentality can seem appealing when the team is small and the need is urgent, but as Helen Sanders shares, it often leads to burnout, lack of clarity, and a team culture where people end up firefighting rather than thriving. Panic hiring is all too common and often ends in tears, both for the owner and the team. Helen is a firm believer that you are always better off taking your time, defining exactly who you need, and being prepared to wait for the right person. 

Helen Sanders emphasises the importance of hiring for the person first, and the skills second. The strongest MSPs are those that are crystal clear on their culture, their values, and the kind of learning mindset they want in every team member. Helen’s advice is to look for people who are hungry to learn, who are actively seeking out new skills, and who naturally fit the business’s way of doing things. The technical requirements are important, but these can be trained if you get the values fit right. If you build a team of the right people, the skills and roles will take care of themselves as the business grows. 

Another key insight Helen Sanders shared is the idea of always being on the lookout for talent, even if you are not actively recruiting. Rather than collecting CVs and waiting until you are desperate for a new hire, she recommends building relationships, keeping a warm list of potential candidates, and treating these relationships in the same way you nurture prospects in your sales pipeline. By keeping in touch and offering value, even when there is no job available, you position your MSP as a place people want to work, and you make it much easier to hire well when the need arises. 

The conversation also explored how recruitment is no different from client onboarding. Helen Sanders points out that too many MSPs invest heavily in client experience, but then neglect the onboarding and experience of their new team members. This can result in a disconnect between what was promised in the recruitment process and what is delivered on day one. Helen recommends building a robust, people-first onboarding process that starts before the new hire arrives and continues throughout their career with you. This not only sets the tone for a great working relationship but also encourages new team members to refer others, strengthening your recruitment pipeline for the future. 

Building trust throughout the hiring process is vital. As Helen Sanders highlights, trust is created through multiple touchpoints and involving the wider team in the process. This could mean inviting potential hires to informal team coffees, shadowing days, or non-interview meetings to see how they interact with the culture and values of the business. It takes the pressure off the traditional interview format and allows both sides to get a genuine feel for each other. Helen also shared that showing vulnerability as a business owner and being open about the journey can make a huge difference in attracting the right people. 

We finished the episode reflecting on the importance of succession planning and building a business that does not rely solely on the owner. Helen Sanders offered practical advice on creating a deliberate, step-by-step plan for removing yourself from day-to-day roles over a three-year period, focusing on spinning fewer plates, and empowering others to step up. This is the key to building a scalable and sellable MSP, where the value lies in the team and the systems rather than the founder. 

Connect with Helen Sanders through her LinkedIn profile by clicking HERE or send her an email directly at [email protected]  

Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It’s 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy. 

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Until next time, look after yourself and I’ll catch up with you soon!