In times of financial uncertainty and online-only shopping, jewelry can still thrive.

Merging creative marketing solutions with the adaptation of online retail, independent jewelry designers who once relied on in-store sales are able to both stay afloat financially and nurture customer relationships.

Mallory Shelter, Joyia Jones, and Nichole Gariepy are all great examples of jewelry designers who’ve done just that. 

Each designer has had to close down their retail shops during this time of social distancing, but they’ve all come up with creative strategies for staying in business and keeping customers engaged.