Kristie Perrotte, Founder of Thrive Recruitment Marketing, delves deep into the intersection of marketing and recruitment, breaking down why it’s no longer enough to rely solely on personal branding. Kristie emphasises the importance of marketing accountability and measuring ROI, especially as recruitment becomes more data driven and complex.

They both unpack the difference between personal branding and a full scale marketing strategy, with Kristie noting that while a personal brand can open door, especially in sales, it’s just one ingredient in the bigger picture. Lysha jumps in with a baking analogy, likening personal branding to the eggs in a cake, while the full marketing strategy is the recipe that brings everything together.

The conversation also covers scaling beyond the founder's brand, the role of strategic personal branding for leadership, and how executive profiling helps align public messaging with business goals. No more chasing viral posts - it's about creating purposeful content that aligns with company values.

When it comes to recruitment strategy, they focus on the "three C's": candidate acquisition, client acquisition and internal headcount. They emphasise the value of setting KPIs, tracking conversions and reactivating dormant contacts instead of constantly hunting for new leads.

To wrap it up, Lysha and Kristie explore the human side of marketing, discussing how relationships and referrals are still key. While automation and AI are powerful tools, they agree that the heart of great marketing is still creative thinking, strategic messaging and real human connection.

Connect with Kristie here - https://www.linkedin.com/in/kristieperrotte/

-----------

The Recruiter's Recruitment Podcast is proudly sponsored by Paiger and partners to Needi, Keybridge IT and Diversity and Inclusion .

Our Sponsor:

Paiger - Making Recruiters Smarter and Faster. Paiger helps recruiters build personal brands, identify new business opportunities, attract candidates, and have better conversations.

Find out more details on Paiger here - https://paiger.co/?utm_source=podcast...

Our Partners:

Needi is a concierge gift-matching service using psychology and AI, to pinpoint the perfect gifts and experiences for your recipient, from the best, local independent businesses. Their team of expert gift finders, save companies time and money, with their complimentary corporate gifting service . Find out more here -https://needi.co.uk/

Diversity in Recruitment helps recruitment businesses understand diversity, equity, and inclusion in a way that makes sense. Our training and advisory work is designed anidence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.

Keybridge IT Solutions is a London-based Fully Managed IT Support and solutions Provider - Providing 24×7 Support to all Customers. Specialities include Microsoft Cloud, including Office 365, Microsoft 365, Microsoft Azure, Security, Internet Connectivity, VoIP, and much more didence to attract diverse talent, recruit inclusively, improve your candidate journey and confidently partner with their clients. DE&I doesn’t have to be complicated and scary - it’s simply about fair, ethical and high-quality recruitment.