In this episode of Physical Therapy Private Practice: Secrets of the Top 10%, Brian Gallagher, PT, breaks down how your front desk isn't just a support role—it's the engine that drives every metric in your clinic. From call conversions to patient intake, Brian explains how mastering your front desk systems directly impacts your payroll percentage, net profit, clinician efficiency, and long-term growth.

If you want your practice to thrive in 2026, you need to start by tracking and tightening the numbers that matter most—right at your front desk.