Is Instagram still a viable marketing channel for your jewelry business?

Great question which comes on the heels of a maker movement happening on Instagram right now.

Here’s the short of the long: a jewelry maker announced on Instagram that she was closing her business because the “Instagram-algorithm” was not showing her posts to her followers.

The video went viral and started a movement of frustrated makers “begging” Instagram to change their algorithm back to how it was 5 years ago. 

My guest today, Alexandra Camacho, and I understand your frustration with Instagram and want to assure you that begging IG to change is not a very good use of your time.

Instead, it’s time to diversify how you market your jewelry business. 

During EP#403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy, we chat about the following…

 

• What you need to know about the Instagram Algorithm in 2023

• The modus operandi of Instagram’s holding company, Meta

• Why being an IG hater is just a waste of time and energy – and what to do instead

• How to create a jewelry business that thrive even when Instagram algorithms change

• Multiple tips on using Instagram to your advantage for long term growth

• And More…

 

Enjoy this awesome episode and think differently about your jewelry marketing.

xo, Tracy

 

Here are the resources mentioned in the show:

Follow Alexandra on Instagram!

Acid Queen Jewelry Website

Buy My Book: The Desired Brand Effect

Book a Discovery Call

 

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 

 

1. Click here to review the show on Apple podcast or your favorite platform

2. Select “Ratings and Reviews” and “Write a Review”

3. Share your favorite insights and inspirations

 

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

 

xo, Tracy Matthews

 

Follow on Instagram:

Follow @Flourish_Thrive on Instagram

Follow @TracyMatthewsN