If your payroll keeps climbing but reimbursement isn't, something has to change.

In this episode, Brian sits down with Wendy Lucas from Highbridge to break down how a remote PT front desk powered by a virtual team can stabilize staffing, improve patient experience, and protect your margins — without sacrificing the human touch.

They discuss the real pain points practice owners face: turnover, call-outs, inconsistent collections, Medicare concerns, and rising administrative costs. More importantly, they explain how a live, tech-enabled front desk model can reduce overhead, increase consistency, and help you build a leaner, more profitable practice.

If you're serious about lowering payroll, improving operational stability, and modernizing your PT front office, this is a conversation you don't want to miss.