Once described as ‘The Most Powerful Woman in Beauty’ Caroline Hirons is the Founder, presenter, best-selling Author and all-round figurehead within the skincare industry. With a career spanning 35 years in retail, 26 years in skincare and a fully trained aesthetician, Caroline offer gives expert advice to the masses, giving her honest truth behind the products we are using and the big do’s and don’ts of what we should and shouldn’t be putting on our faces. 

Since starting her online career over 10 years ago, she has built a community of over 950k combined followers, becoming a well-loved, trusted and highly regarded thought-leader within the space, with her articles having been viewed over 60 million views and 89 million unique users. In 2019, Caroline also became the resident skincare presenter on This Morning.

In 2020, Caroline published her debut book ‘SkinCARE’ which became an instant Sunday Times Bestseller and the best-selling skincare title of all time. Nicknamed the bible of skincare, showing you where to start with skincare, how to build a routine, ingredients to look for and things to avoid, whatever your age, skin concerns or budget.

In November 2022, Caroline released her own line of skin care ‘Skin Rocks’. The brand is an accumulation of Caroline’s 25 years in the beauty industry and is stocked in retail giants, Space NK.

- Caroline shares the 3 skincare hacks everyone should be doing

- What you need to do if you start having a skin issue

- Why you might be getting acne, and what you should do about it

- Caroline shares the product we should all be using for acne

- What to do about acne scarring from Skincare Expert Caroline Hirons

- Caroline's 5 ESSENTIAL skincare products she couldn’t live without

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