What happens when a college sells its soul to survive? In this episode, we sit down with author Rus Bradburd to unpack his latest satirical novel, “Big Time” — a hilarious and biting commentary on the wild world of college athletics and higher education.

- Link to his book, Big Time: https://amzn.to/44uoVSG

Set at the fictional Coors State University — where beer companies fund the campus, professors moonlight as cops, and the history department sells popcorn — Big Time paints a screwball but alarmingly familiar picture of what happens when money and sports hijack academia.

Bradburd, a former Division I basketball coach turned award-winning author, shares the inspiration behind the book, the real-world absurdities that shaped it, and why Big Time is resonating with readers across sports and education.

🔥 Praise for “Big Time”
“Sharp, clean hit.” — Jonathan Eig (author of Ali and King)
“A subversive, sidesplitting screwball of a novel.” — Arne Duncan, former U.S. Secretary of Education
“Provocative, hilarious, and thought-provoking.” — Jesse Washington, ESPN/Andscape

Whether you're a sports fan, a coach, a college student, or someone tired of the NCAA’s influence, this episode delivers laughs, truth, and eye-opening insights.

📘 Grab your copy of Big Time
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