Have you ever felt like you’re hustling harder than ever, posting, running ads, taking sales calls, yet the growth just isn’t showing up in your bank account? The truth is, the problem usually isn’t your product or service. It’s that you’re chasing the wrong customers.

In this episode of The Cody Hofhine Show, Cody breaks down the four things every ideal customer must have before they’ll ever buy from you. Once you understand these criteria, you’ll stop wasting time on people who can’t or won’t buy, and start attracting the right customers who are ready to say yes. 

You’ll Learn How To:

• Identify and describe the pain your customers are desperate to solve
• Stop wasting energy on people who can’t afford your solution
• Find customers easily through content, ads, and partnerships
• Choose markets that are growing, not shrinking, so your business thrives

What You’ll Learn in This Episode:

(00:00) Why people buy when they feel understood

(01:00) The real reason your sales aren’t converting

(02:00) Four criteria that define your ideal customer

(03:00) Pain: why this is the #1 thing you must identify

(04:00) Ability to buy: stop chasing people who can’t afford you

(05:00) Easy to find: why access matters more than effort

(07:00) Growing markets vs. shrinking ones

(08:00) How to audit your current customers against the four criteria

(09:00) Recap and Cody’s challenge to shift your focus

Who This Episode Is For:

• Entrepreneurs frustrated with doing all the things but not getting results
• Business owners tired of chasing unqualified prospects
• Anyone ready to attract the right customers instead of convincing the wrong ones

Why You Should Listen:

When you get clear on who your ideal customer really is, sales stop feeling like a grind and start feeling natural. This episode will give you a practical filter you can use to qualify your market, focus your energy, and finally build the kind of business that creates momentum instead of burnout.

Follow Cody Hofhine for tools, resources, and support on your journey:

Website: https://codyhofhine.com/ 

Instagram: https://www.instagram.com/codyhofhine/