Rest is so underrated, especially in business. Not many people talk about it. Most of us are just hustling our way to success, and it is really exhausting. 

On this episode of the podcast, I talk about why rest is so important in your marketing strategy. Contrary to what many believe, you don't always have to be in hustle mode in order to reach your goals. By doing less, your results will be better!

I’ll be the first to say I’m guilty of not taking time to rest. When I reached 6 figures in my business and doubled my income from last year, the pressure level also went up. Success is addicting, and it happens at every level of business. Even if you're just starting out or you've been in the business for quite a while, we tend to push ourselves harder and forget about rest.

Rest allows us to recharge. As we gain more opportunities to market and reach potential clients, it gets more and more difficult to take a break. This eventually leads to burnout, and I personally experienced this in my business. It makes us slow and dull, and we start to doubt our own abilities. This is why you need to fill up your tank to keep your wheels turning. I noticed that after taking a well-deserved rest, I feel rejuvenated and that's when my most creative ideas come to me.

Being in the moment, like spending time with your family, opens your mind to what's more important in life. It provides a better perspective on what really matters to you and helps you see that there is more to life than business. 

When you become overwhelmed with and wrapped up in work, you become stressed out physically, mentally and emotionally! People also develop unrealistic expectations. Hence, you not only feel pressure from within, but from those around you.

To help you get better at habitually taking a rest, I share with you 5 steps to incorporate more rest into your marketing, business and life:

1. Let go of all the junk that you're carrying with you.

All those junk are just weighing you down. You don't need them and you definitely don't need to carry them with you. These could be your desire for control and approval, your lack of boundaries or your urge to always be on the go. It's time to let them go! Start embracing rest and you'll immediately feel lighter.

2. Build rest into your calendar.

Work doesn't end. Even rest should be scheduled or it doesn't happen. Make sure to block off some time for rest so you will always be reminded to always take a break. Relax, take a vacation or simply spend quality time with your family!

3. Turn off all tech and disconnect!

On Saturdays, I schedule a "social detox" which means that I disconnect from all social media which forces me to be present at the moment. Whether we like it or not, social media conveys messages that may trigger negativity, such as we're not good enough or we've got to do more. I recommend that you list the top things that trigger your stress and anxiety on a piece of paper where you can see them. Protect yourself and be strict about how much time you spend on social media.

4. Set proper boundaries.

Hold yourself responsible for setting limits and keeping proper boundaries for yourself! Again, people may develop unrealistic expectations and it'll put more pressure on you. Be strict in following your own standards and be kind to yourself.

5. Ask your loved ones to keep you accountable.

I challenge you to tell more people that you need more rest. Our family and friends want to see us happy, so it's best to ask them to keep you accountable with your rest. The first 30 days of setting a new habit are crucial since it's when you're most likely to go back to your old ways. Having someone remind us that we need to take a break keeps us from slipping back to hustle mode.

 

Connect with Market Like a Boss!

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