Market Like a Boss

Episode 052: How to Market During a Crisis (Coronavirus edition)


Listen Later

Given what's happening around the world with the coronavirus, I know many women are scared about what it means for their business. That's why I wanted to do a special episode about how to market during a crisis and the opportunity that exists for your business.

Here are 7 tips to help you market your business & land clients despite the coronavirus and other outside circumstances:

  • Limit exposure to fear-based posts, news, and other media

  • Explore new offers and ways to serve your audience (with people spending more time at home, this is a great opportunity to launch a new service or program

  • Reconnect with your network. This may include past clients or referral partners. Keep those relationships going and look for ways to collaborate to reach a new audience!

  • Focus on growing your audience. There is so much freedom in having an audience you can market to regularly.

  • Consider a new group of people you've always wanted to serve - and focus on serving your existing clients well. Your clients are likely worried and need your support now more than ever.

  • Evaluate what's working and what's not working in your business. Use this extra time to make improvements and do more of what's working. It's also a great opportunity to expand your marketing efforts - perhaps by starting a podcast or blog.

  • Invest in support. I know, I know, it's easy to believe that no one wants to spend money right now. But the opposite is true - this is a chance for you to invest in the support and knowledge you need to fill any gaps in your marketing. That way when things pick up (and they WILL), you are primed and ready to take action.

If you're a coach/strategist/consultant who is building your business while working a 9-5, you may find yourself with the unexpected gift of time right now. Time to work more on your business and grow it to a point where you can go full-time. If that's a dream of yours, I encourage you to check out my group coaching program, the Dream Client Accelerator. This 4-month program will help you attract dream clients on repeat so you can grow to 50K in your business and leave your 9-5.

Right now I'm offering 5 spots to the program at a special rate and with a special bonus of 4 calls with me so you can get some personal attention. Send me an email at [email protected] if you're interested in learning more.

Connect with Market Like a Boss!

  1. Continue the conversation in Michelle's Facebook Group

  2. Find out how you can work with Michelle at Vroom Communications

  3. Grab your copy of Michelle's free guide - 5 Steps to Get Clients Like a Boss.

Listen + Subscribe on ITUNES or STITCHER

I'd greatly appreciate a podcast rating and review so that this podcast can reach more women!

  • Search for the podcast in your podcast app (Market Like a Boss)

  • Scroll down and click 5 stars

  • Tap "Write a Review" & enter a brief review

  • Press send

...more
View all episodesView all episodes
Download on the App Store

Market Like a BossBy Michelle Vroom

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

65 ratings


More shows like Market Like a Boss

View all
The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,596 Listeners

The Kelly Roach Show by Kelly Roach

The Kelly Roach Show

916 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,073 Listeners

She's Equipt with Jennifer Allwood | The Christian Business Coach for Women by Jennifer Allwood: Christian Business Coach

She's Equipt with Jennifer Allwood | The Christian Business Coach for Women

1,905 Listeners

Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing by Stefanie Gass - Podcast to Profit™ Creator, Podcast Coach, Business Strategist

Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing

1,238 Listeners

Cubicle to CEO by Ellen Yin

Cubicle to CEO

557 Listeners

SYSTEMIZE YOUR LIFE | Overwhelmed, Organized, Routines, Schedules, Time Management, Time Blocking, Business Systems, Online Business, Work-From-Home, SAHM by Chelsi Jo

SYSTEMIZE YOUR LIFE | Overwhelmed, Organized, Routines, Schedules, Time Management, Time Blocking, Business Systems, Online Business, Work-From-Home, SAHM

678 Listeners

The Email Marketing Show by Email Marketing Heroes

The Email Marketing Show

47 Listeners

The New Generation Entrepreneur Podcast by Brandon Lucero

The New Generation Entrepreneur Podcast

200 Listeners

Little by Little Homeschool - Christian Homeschool, Homeschooling, Motherhood, Homemaking, Education, Family by Leigh Nguyen - Homeschool Mom, Homeschooling, Education, Motherhood, Homemaking, Christian Parenting

Little by Little Homeschool - Christian Homeschool, Homeschooling, Motherhood, Homemaking, Education, Family

312 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,203 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

125 Listeners

Shiny New Clients! by Jenna Harding (Warriner)

Shiny New Clients!

76 Listeners

Why You Hate Sales by Justine Beauregard

Why You Hate Sales

35 Listeners

Aspire with Emma Grede by Emma Grede | Audacy

Aspire with Emma Grede

617 Listeners