Episode 08:

Luxury real estate marketing is about adding value to clients over time.

Luxury homeowners know their property is an investment. They tend to stay aware of neighborhood sales activity and market fluctuations, especially as they decide to buy or sell. Landing these homeowners as a real estate client depends on proving you deliver real value and building a relationship over time.

Learn luxury real estate marketing tips as Brian interviews real estate agent Jillian Bos, Central California’s top luxury agent. Jillian was named one of Realtor Magazines “30 Under 30” finalists in 2013. She leads the top team in Tulare County, specializing in the Visalia and Tulare markets.

Listeners gain insights into the marketing strategies she uses to gain market penetration and increase sales in upmarket neighborhoods.

For luxury real estate marketing, part of Jillian’s strategy to add value and build a relationship includes a neighborhood update tool. She shares a Luxury Real Estate Marketing Listing Alert Script she uses to promote this tool. Find the transcript on the blog.

Watch the Video Here: https://www.youtube.com/watch?v=HPdiYgJI2Dk 

Read more about this interview here: http://therealestatetrainer.com/2017/11/22/luxury-real-estate-marketing-techniques/ 

Check out Brian’s latest book FARM: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods. Get it on Amazon today: http://a.co/aDYFf9b

For more information about our Coaching Programs, visit TheRealEstateTrainer.com.

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About us: Brian Icenhower is the Founder & President of Icenhower Coaching & Consulting (ICC), which offers structured real estate coaching programs designed to fit the specific needs of real estate agents and brokers seeking to increase their business income while maintaining a balanced lives. Icenhower Coaching & Consulting powers TheRealEstateTrainer.com, the world’s leading production training website for real estate agents, which offers free real estate training materials. Icenhower Coaching and Consulting has turned the techniques Brian uses to coach many of North America's top producing agents and teams into a number of books, online courses, and premium digital products. Visit https://www.therealestatetrainer.com/ to learn more.