Creating impact where its needed most is a huge focus for Joanna Sabato, Chief Global Marketing and Communications Officer for the Ronald McDonald House Charities. Joanna shares her journey from a career in advertising to her current role, where she combines her business acumen, marketing skills, and passion for a worthy cause. Joanna discusses the competencies needed for success in the C-suite, emphasizing the importance of curiosity and continuous learning in the ever-evolving world of marketing and communications. She also highlights the incredible work of Ronald McDonald House Charities, providing support and accommodations for families with seriously ill children. This episode is a powerful reminder of the positive impact that can be made when businesses and individuals come together to make a difference in the lives of others.