Shared expectations are the root of all productive relationships. That is one of several impactful truths shared in this C-suite Conversations episode, featuring Utz Brands CEO Howard Friedman. Howard emphasizes the importance of goal-setting, alignment, and accountability across the organization. He stresses the need to keep goals active and alive through regular check-ins and a willingness to ask for help when off-track. Building effective teams and breaking down silos is a constant focus, as he emphasizes the importance of establishing norms, empowerment, and accountability as critical to fostering productive collaboration.