In this episode, Matt Brown and Dr. Andrew Vallo dive into the role of authority in social media advertising for dental practices. They discuss a range of marketing strategies, such as video ads, mailers, and the value of producing tailored content. The discussion highlights the importance of building authority through personal branding and strong communication skills. It also compares the cost-efficiency of social media marketing to traditional advertising methods. Listeners will gain actionable insights on crafting compelling ads that connect with potential patients and help grow their practices.