In this episode, I go over advice I give over and over and over again and specific changes you can make on your website.

I talk about:

• Your ideal client
• Knowing them and being for them only
• Using the words they use 
• Allowing yourself to only speak to them
• The benefits of speaking to your ideal client

Important links mentioned:

• Check out my question/comment submission: www.lexlancaster.com/letters-to-lex

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Other sponsors for this episode:

• Cozy Earth: Use code LEX for 40% off best-selling sheets,
  pajamas, and more at cozyearth.com. Trust me, you won’t regret it. 

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
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