Episode Summary:

SEO isn’t a snap-your-fingers kind of thing, but it can be simple when you treat it like a protocol. In this episode, I walk through how I’m structuring SEO School to teach that protocol clearly, why I added a fast track for “tell me what buttons to push,” and how to think about the parts that truly do depend on your market. I also share a quick health update, a boundary win with work hours and iPhone Focus modes, and a few thoughts on ads, promises, and red flags to watch for in the SEO world.

What I Chatted About:

• A quick life note from a volleyball-filled weekend
• Personal update on recent blood work, autoimmune markers, and feeling more resilient
• A simple boundary shift that helped me separate work and life using iPhone Focus modes
• Why I frame SEO as a protocol with a checklist you can implement
• What actually “depends” in SEO, like market competition and location examples
• How the same foundations support ranking in generative engines, chat results, and traditional search
• The new fast track in SEO School for bottom line up front, then learn the why as you go
• Cohort timing and pricing notes for the fall launch and why this is the last round at the current rate
• My approach to ads for the SEO Crash Course, what a self-liquidating offer is, and why I refuse hype or half-truths
• Red flags when hiring SEO help so you know what to ask and what to avoid

Links I Mention in This Episode:

• Get on the SEO School Waitlist!

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