Today we are doing a deep dive into understanding our brand's core values and mission with Crystal of Crystal Lily Photography. Crystal is a brand photographer + consultant with a unique mix of strategic, creative and process driven experience across multiple industries. She’s a self-described corporate-trained-creative-hippie who helps entrepreneurs strengthen their brands. In less than 3 years, Crystal has built a brand working with clients and locations across the country, including Los Angeles, New York and Miami. Crystal puts a strong focus on core values to create impactful photography, mentoring and consulting experiences for her clients. Go ahead and dive into this episode so you can define your core values and mission for your own business. When we define this, we make sure to attract the most ideal clients that are aligned with core values and our mission. Enjoy!