Well, it's election time, and we are surrounded by examples of fear based social media posts, television ads, internet ads and all kinds of different things vying for our attention and trying to get us to take some kind of action.  

The logic goes something like this:   "Well, if they are spending millions of dollars on these ads, they must work, right?"

Well, yes and no.   It all depends on who you want to attract with your messaging, and that is where it can get complicated!

This episode is a deep dive into why Fear-based messaging can sometimes be very effective, when it can be damaging to your reputation, and how to make stressful topics easier to understand and actually build trust and positive connections.  

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