Today’s insight brings to you a message that will help you put yourself in a position where you can penetrate your marketplace because you will be messaging to the conversation that is already going on in their mind.

Successful marketing penetration demands an extensive understanding of the heart and of the mind of your marketplace. There really is no effective short cut to enter the conversation already going on in their minds. Yet, most people, when they create a marketing program, rush through this step or they skip it all together.

If you find out information on just a few subjects, it would give you a solid foundation for crafting a message that would get your marketplace to respond quickly and vigorously to YOU!

Find a key player in this particular marketplace and spend an hour or more with them, take them out to lunch, take them out to breakfast, setup a phone call, dig in to learn what is going on to the minds of your marketplace, it’ll give you a great start to crafting the message that will cause your marketplace to massively act and put more freedom in your bank account.

Good luck!

Mike Stromsoe

PS Make a difference, Be Unstoppable, Leave No Regrets