Up In My Business

Episode 151: Is Your Offer "Helpful"?


Listen Later

[IMPORTANT]: LEXTROMIND APPLICATIONS ARE OPEN today through Friday! — CLICK HERE TO LEARN MORE AND APPLY!


Episode Summary

In today’s episode, I talk about a mindset shift that I constantly have to revisit: asking whether something is actually helpful. I walk through how this came up during my Cyber Monday audits, how my internal biases made me feel like I wasn’t giving enough, and how the feedback from clients reminded me that “helpful” is wildly subjective. I share why I’m creating both DIY and done-for-you options in my upcoming offers, what this means for entrepreneurs, and how you can apply this exact thinking to your own services so you stop adding a million features people don’t need. I wrap the episode by reminding you that the only way to know if something is helpful is to ask your people, and to give yourself permission to trust that not everyone wants or needs everything you think they do.


What I Chatted About:

  • The mindset shift of asking whether something is actually helpful
  • What I learned from delivering my Cyber Monday website audits
  • How client feedback challenged my assumption that “more” is always better
  • The difference between DIY audits and done-for-you services
  • Why unused features don’t mean an offer isn’t valuable
  • How to assess your offers without letting your bias take over
  • Creating options that support different types of buyers
  • Why the only real way to know if something is helpful is to ask your people


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 


Work with me + learn more!

  • Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
  • Check out my website: Lex Lancaster Creative Co.
  • Connect with me on Instagram
...more
View all episodesView all episodes
Download on the App Store

Up In My BusinessBy Lex Lancaster

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

21 ratings


More shows like Up In My Business

View all
The Daily by The New York Times

The Daily

112,426 Listeners

The P.T. Entrepreneur Podcast by Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur

The P.T. Entrepreneur Podcast

244 Listeners

Maestro on the Mic by Dr. C. Shante Cofield, The Movement Maestro

Maestro on the Mic

261 Listeners

Pelvic PT Rising by Nicole Cozean, PT, DPT, WCS & Jesse Cozean

Pelvic PT Rising

181 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

57,852 Listeners

Fit Biz U by Jill Coleman

Fit Biz U

91 Listeners

Female emPOWERED: Winning in Business & Life by Christa Gurka, MSPT, NCPT- Health and Fitness Business Strategist

Female emPOWERED: Winning in Business & Life

57 Listeners

Dietitian Values by Laura Jean

Dietitian Values

3 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,800 Listeners

Good Content with Shannon McKinstrie by Shannon McKinstrie

Good Content with Shannon McKinstrie

126 Listeners

Nikonomics - The Economics of Small Business by Nikolas Hulewsky

Nikonomics - The Economics of Small Business

88 Listeners

Jeremy on Marketing Podcast by Jeremy Dupont

Jeremy on Marketing Podcast

3 Listeners

ChatGPT Curious by Dr. Shanté Cofield aka The Maestro

ChatGPT Curious

20 Listeners