Summary

In this conversation, Brandon Gustafson discusses the 5% rule as a foundational method for validating markets in assisted living. He explains how to apply this rule to determine the demand for assisted living services based on population demographics. The discussion emphasizes the importance of conducting thorough market research beyond the 5% rule, analyzing competition, and tailoring marketing strategies to attract potential residents. Gustafson also encourages exploring different geographical markets and various methods to enter the assisted living industry, ultimately inviting listeners to join his coaching program for personalized guidance.

Chapters

00:00 Introduction to the 5% Rule

02:04 Understanding the 5% Rule in Assisted Living

04:55 Market Research: Beyond the 5% Rule

08:53 Analyzing Competition and Facility Types

11:56 Marketing Strategies for Assisted Living

15:02 Exploring Opportunities in Different Markets

17:17 Methods to Enter the Assisted Living Market

18:56 Invitation to Join the Roadmap Challenge

Struggling to launch your assisted living business?

Get clarity in 5 days → roadmapchallenge.com

The Assisted Living Roadmap Challenge is a live 5-day experience designed to help you:

✅ Get clarity on your assisted living business model

✅ Understand the numbers, licensing, and funding process

✅ Build your personalized roadmap to launch Whether you’re starting from scratch or ready to scale, this challenge gives you the tools and support to move forward confidently.

FREE Resources:

Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590 

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Learn more about Brandon’s facilities at: http://www.beewellassistedliving.com/