And cycling isn't even the most interesting bit. John is a professional skier with aspirations to make his debut in the Olympics the same time as his sport makes its debut. That's right, skimo is on the verge of becoming an Olympic sport in 2026 and John is one of America's very best. But he didn't grow up on skis, nor on bike (at least on bicycles). Nor was it in his plans to start and run an outdoor apparel company. Nor was it his plan to be a perennial presence on the Leadville podium. And yet, there John is!