Episode Summary

In this episode, I walk through exactly who SEO School is designed for and how to decide if it’s actually a good fit for you. I share a few personal updates, including finally feeling like I’m on the other side of a long health journey and experimenting with using a Whoop band to better understand my recovery and training data. I also talk through some recent business updates, including changes to my discovery call process and the fact that I’m currently at capacity with my done-for-you services.

From there, I dive into SEO School. This is the 10th cohort, and I’ve made a few structural changes based on what I’ve learned from running the program over the past several rounds. I also explain how I’ve been rethinking where SEO School fits inside my business. Instead of building my business around the course, I’m now making sure the course fits within the broader ecosystem of my done-for-you work.

Most importantly, I walk through the types of people who tend to thrive inside SEO School. If you’re someone who wants to understand how SEO works, implement it yourself, and avoid being taken advantage of by marketing providers, this episode will help you decide if this program aligns with what you need right now.

Topics I Talk About

• Personal updates, including health improvements and using a Whoop band for recovery and training data
• Business updates, including changes to my discovery call process and being at capacity for done-for-you work
• Changes to how SEO School is structured and why this cohort will be the last in its current format
• The two main types of people who tend to be a good fit for SEO School
• Why understanding SEO helps protect business owners from being taken advantage of
• How SEO can support long-term marketing and reduce reliance on things like workshops

Important Links

• Join the SEO School Waitlist

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram