Summary
In this episode, I walked through what Google updates actually are, why they can feel chaotic when you’re looking at your SEO data, and why they don’t need to be scary if you’re doing things correctly. The main takeaway is this: Google is always changing things, and the only way to stay steady through that is to follow SEO best practices instead of trying to shortcut your way to results. 

What I Talked About

• What a Google update is and how often they happen 
• Why your SEO data can look “off” during updates 
• The difference between doing SEO correctly vs. using risky tactics 
• Why updates don’t scare me when things are done right 
• How poor SEO practices can get exposed during updates 
• A quick reminder that fluctuations can happen even when you’re doing everything right

Important Links

• Join the SEO School Waitlist
• Learn more about The LextroMind

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
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