Summary
In this episode, I talk about my biggest frustration when it comes to SEO. I share why I believe SEO is one of the most valuable and predictable marketing channels, yet consistently overlooked because people don’t immediately see the ROI. I walk through how this shows up in real businesses, why relying on referrals or social media alone is risky, and why SEO is a long-term game that rewards early and consistent effort. At the core, I explain that my frustration comes from knowing this is a winnable, sustainable strategy that more people could benefit from if they prioritized it sooner.

What I Talked About

• Life updates and recent personal experiences
• SEO School opening and how it fits into my business
• Why people avoid SEO and don’t prioritize it 
• The risk of relying only on referrals or social media 
• How SEO protects your business as competition grows 
• Real client results from SEO and multi-channel marketing 
• Why Google is predictable and Instagram is not 
• SEO as a long-term, winnable marketing strategy

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram