Summary
I kept this episode light and personal, sharing a life update after wrapping SEO School and heading into a busy season with client work, travel, and a new Google Ads offer. I talked through what this current season feels like for me, balancing work and hobbies, and how I’m approaching a more predictable stretch of the year. I also got into a strong opinion I have about solo travel and why it’s just not something I’m interested in, despite how often it’s encouraged. I wrapped by sharing what’s coming next in my content, specifically more education around how to evaluate and hire for websites, SEO, and ads.

What I Talked About

• Wrapping SEO School and moving into a full client and travel season 
• Shifting from “slow” to “predictable” seasons in business 
• A weekend recap: piano, volleyball, house reset, and daily life rhythms 
• Upcoming travel: NYC work trip, Switzerland, and visiting family 
• My current season of work vs hobbies and what “nourish” looks like this year 
• Letting go of pressure to do everything all at once 
• My thoughts on solo travel and why I don’t enjoy or prioritize it 
• The idea that not everything that’s “recommended” is actually right for you 
• Wanting shared experiences vs doing things alone 
• Teasing a future episode that may involve interviewing my mom 
• What’s coming next: educating on how to hire for SEO, websites, and ads 
• The importance of knowing what to look for and what to question when outsourcing

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram