Summary
In this episode, I'm sharing some life and business updates before diving into a topic that's been on my mind after attending a recent business event. I break down Meta ads (Facebook and Instagram ads), what "interruption marketing" really means, and how to define success when running ads. I also talk through why getting lost in data you're not using can hurt more than help, and why patience matters when sales cycles are long.

What I Talked About

• Recapping my trip to New York City with Anna of Movement Rev, upcoming travel to see my parents, and our Switzerland trip coming up in 49 days
• Updates on my Google Ads course, current client availability, and why I'm considering closing my books to new one-on-one clients
• Hiring a one-on-one mentor for a six-month social ads mentorship and what that means for my business going forward
• The difference between Meta ads (interruption marketing) and Google ads (intent-based), plus why boosted posts are not the same as real Meta ads
• How to define a conversion and why the first true measure of ad success is simply whether someone did the thing you asked them to do
• Why I prefer low-ticket offers over free lead magnets, and advice from Claire Pelletreau on only tracking data you'll actually use
• How long sales cycles mean someone might opt in today and not buy for a year, and why focusing on your controllables is what matters most

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram