Hey guys! Welcome back to another episode of the Female Empowered podcast. I am stoked today because we have another returning guest on the podcast. We have Claire Pelletreau and we will be talking about the changes in marketing and a major mindset shift she went through in 2022.  

The Major Mindset Shift

Back in 2019, paid advertisements were delivering great results for business owners. However, when the pandemic hit and years after that, paid advertisements weren’t giving the best results.

Claire saw that there was a shift in the marketing strategy. She created a new system to add to what she has been teaching business owners for years. This time, it’s all about copy conversion so listen to the podcast to get all the details!

Let’s talk about:

• Claire’s introduction on what she does
• Joining Claire’s Get Paid Marketing Mastermind
• Claire’s transition in her business
• Writing copies and converting cold traffic
• Claire on talking to her clients about the new marketing strategy
• Claire on learning how to figure out what she could promise and how to sell it in a clear and simple way
• What I got out of the Get Paid Marketing Mastermind
• Claire on the shifts that happened to her after joining Stacey Boehman’s 200k Mastermind
• Claire’s realization about how her marketing been speaking to people who are not her best clients
• Who are your best clients
• When you don’t know the impact of your work, it’s very difficult to sell
• Doing a disservice to people when you don’t launch your courses or services
• Learning and getting results for your clients
• It doesn’t always have to be all about the sale
• Claire’s revenue in 2022 and her revenue goals in 2023
• Claire on the intricate niches she worked with that are successful

We hope that you enjoyed this episode and learned a lot from me and Claire. Check out her podcast in the link below!

Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!

Links mentioned in this episode:

• The Get Paid Podcast
• The Get Paid Marketing Mastermind
• The 200K Mastermind of Stacey Boehman
• Make Money As A Life Coach Podcast

Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! 

Interested in being a guest on a future Female Friday episode? Email me at [email protected]!