Summary

In this short episode, I break down Google's so-called "new" AI-powered search bar and what it actually means for SEO. The short version? Not much has changed. I explain why the panic is overblown, how the AI integration just lets people search with more specific questions, and why you still have to do real SEO work to show up. My biggest takeaway: create content for the human on the other side, not for Google.

What I Talked About

• My upcoming Google Ads course for health and wellness practitioners
• A personal health update on my POTS-like symptoms
• The "new" Google AI search bar and why the panic around it is overblown
• Why you still have to do SEO work to show up in AI Search
• Writing content for a human, not for Google
• The recent update rewards individuals and small businesses over big sites

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram