Tanner Guzy is a men’s style coach, a TEDx speaker, and the author of The Appearance of Power: How Masculinity is Expressed Through Aesthetics. Tanner knows that what men wear matters, and through his blog, book, and coaching services, he’s on a mission to help them look and feel more confident. In this episode, Tanner explains how our choice of clothing affects the way we see ourselves (as well as how we are perceived by others), and he gives some expert advice on developing an authentic and affordable personal style.