Hey guys! Welcome back to another episode here at The Female Empowered Podcast. For this episode, we have another guest and she is Hannah Pratt. She is the founder of Instructor Magic and also the Director of Marketing for Wheelhouse Cycle Club. She is also a spinning instructor.

What This Episode Is All About

Hannah actually failed a couple of times in the past before she was able to teach spin classes. Two years ago, she created Instructor Magic from her experiences. It focuses on professional development that goes beyond certification as it also discusses how to fill classes and change lives through five different pillars.  

Let's get into how you can improve your group fitness programming and create raving fansin this episode!

Let’s discuss:     

• Introduction of Hannah Pratt and her career history
• What Instructor Magic is all about
• The Five Pillars in Instructor Magic
• How you can get certification on spinning and a glimpse into the audition side of it
• Big energy, confidence, and the natural ability to command a room are important in being a spinning instructor
• The Teacher Training Program at Pilates In The Grove
• Hannah on the most challenging thing in transforming a good instructor to a great instructor
• Focusing heavily on the technical stuff
• What great instructors do and the characteristics they have
• Great instructors make students feel like they taught the class just for them
• How Hannah begins her classes to set up the ground rules and the container
• The book series called “The Go-Giver”
• The importance of having a great introduction at the beginning of your classes and not banking on the music to bring energy to your classes
• The entrepreneurial side of things at the Wheelhouse Cycle Club for instructors
• Hannah on marketing ways and tactics to attract clients and keep existing clients coming back
• Collaborating with other people and coming up with themes for classes 
• The “Event Mentality”
• Celebrating milestones for your clients
• Taking photos for your classes and posting them on social media so you can tag your clients
• Free classes, packages, incentives, and the like
• How does co-teaching work and looking into the pay perspective of it
• Filling up classes on the studio’s side and the employee’s side
• Our thoughts on “First Class Free”
• The sweet spot and touch points for Hannah on getting a new client become a returning member
• Our own touch points and how you can get your touch points for your business
• Conversations with first-time students can help them book again
• Who can benefit from Instructor Magic 

You can reach out to Hannah on Instagram if you want to see more of what she does. You can also check out her website here. Listen also to her podcast, Yes You Can.  

Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!

Links mentioned in this episode:

• The Go-Giver Book Series
• Yes You Can Podcast 

Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! 

Interested in being a guest on a future Female Friday episode? Email me at [email protected]!