Ryan Duey is the co-founder of Plunge, a health and wellness company based in Sacramento that creates affordable, stylish, and easy-to-use cold plunges. Plunge was founded in 2020 at the height of the Covid pandemic when Ryan and his business partner found themselves with unexpected time on their hands and a shared interest in creating an ice bath that would make it easier and more enjoyable for people to plunge at home. The company’s mission is to make cold plunging as common as coffee and to spread the word about the incredible health benefits of cold therapy.