In this episode, Justin sits down with Chad, a family nurse practitioner and military veteran with nearly a decade of experience in pain management. Chad is ready to break free from the “golden handcuffs” of his current role to launch a men’s health practice focused on testosterone replacement therapy, peptides, weight loss, and PRP treatments. His goal? To create a niche practice tailored to dads, veterans, and first responders.

They explore the challenges of entering a saturated men’s health market, the pros and cons of telemedicine versus a brick-and-mortar setup, and the importance of standing out in a competitive space. Justin shares why having a physical office can boost credibility and patient acquisition, while also offering practical advice on navigating licensing, DEA requirements, and non-competes. They also discuss creative ways to market a telemedicine practice, from leveraging local communities to building an online presence.

If you’re dreaming of starting your own niche clinic but feel stuck in a secure job, this episode is packed with actionable insights to help you take the leap with confidence.