Artificial intelligence and the rise of robot lawyers are interesting topics to talk about. But they're not helpful if you are looking for ways to improve your practice. Trying to "innovate" for the sake of innovation is dangerous at worst. And at best it's a waste of time.

You should focus on the nuts and bolts of managing your practice better. Using systems is crucial. After you've created good systems, and documented them, then you can focus on automation and outsourcing. You need to manage your practice in a sensible, methodical way.

When it comes to marketing, focus on your strength which is providing personal service to people that interact with you in a way that causes them to like you and trust you. Don't try to compete with commoditized legal services like Legal Zoom or Avvo.

Be the down-to-earth, sincere caring lawyer that your clients want you to be. And, if you're going to use technology like a website to market your practice, then use it in a way that sends the right message to the kinds of people you want as clients.

Learn how to find good clients who are thoughtful, discriminating and happy to pay a premium for your valuable services.

General Resources

• Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
• Focus on these essential tech tools for maximum traction in your practice.
• Take this short law practice assessment to identify your main strengths & weaknesses.

 

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Thanks to My Sponsor

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.