Lon Stroschein is the founder of Normal 40, an executive coaching service that helps midlife men find greater clarity on what they want to do with the second half of their lives. As a 47-year-old father of three and a former corporate executive, Lon knows what it’s like to question the status quo and choose to start living more intentionally. Today, Lon helps executives, leaders, and business owners change the narrative of their lives and build more fulfilling second-half stories.