When it comes to finding product styles or variations, Amazon's search results may not always be accurate. So how do Amazon sellers effectively structure ad listings for multiple or specific product options and ultimately help buyers find exactly what they want?

Elizabeth Greene, co-founder of Junglr, breaks down her top Amazon advertising strategies and uncovers the challenges of dealing with variation listings with Scott.

Episode Notes:

00:15 - Elizabeth Greene Introduction

03:20 - How To Approach Advertising With Large Variation Listings

06:00 - Forcing a New Variation to Show

06:45 - Testing Variants To Determine Which One Converts

08:10 - How To Deal With Low Conversion Rates

14:40 - What Gets Good Conversion Rates

15:30 - Return Rates of Apparel

18:10 - Unique Issues of Specific Ad Variations

20:15 - The Best of Both Worlds Ad Strategy

22:50 - Understanding the Nuances of Every Category

24:20 - Going for the Cheap Click

Website: junglr.com/

LinkedIn: linkedin.com/in/elizabeth-greene-junglr

Email: [email protected]

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