Hey everyone! Welcome back to another episode of The Female Empowered Podcast. I am excited to have Nikkia Shakur with me as my guest today.

Nikkia is the founder and CEO of KiaScope PPC. Nikkia and I met in Claire Pelletreau’s Get Paid Marketing Mentorship Group. Since knowing Nikkia, she has been a great resource for me when it comes to helping me learn all about ads.

So, today we will be talking a lot about how to make the most out of ads for your health and wellness business. I get it, it can be intimidating or you may feel like ads will never work for you at all. However, if you listen to this episode, Nikkia will get into a deep dive of the anatomy of ads and some tangible and actionable takeaways from her!

Let’s talk about:  

• Introduction to today’s guest
• How Nikkia and I met
• Nikkia Shakur: Who she is, what she does, and who she helps
• Nikkia on audience segmentation on Facebook and Google – How can health and business owners distinguish and target a more specific audience group for their business
• Nikkia on the key things and her advice to clients who are pulling from a small group of people
• The benefits of excluding keywords in a Google Ad and how it works
• The anatomy of an ad
• Nikkia on tweaking and refining different parts of an ad instead of totally scratching it: Looking into the metrics
• Things that Nikkia recently observed for ads created for brick-and-mortar businesses that are working and turning leads into paying customers
• A mistake I see with brick-and-mortar businesses in terms of creating and running their ads on Facebook and Nikkia’s take on this
• Nikkia on emerging trends and changes that she sees online that might affect and help businesses
• Things that you need to do when making a video ad online
• Things that I learned from running various ads for my business
• Nikkia’s tip for brick and mortar businesses in creating video ads
• Where you can find Nikkia
• Conclusion

Looking for advice and resources to help you market and grow your clinic or client based business? Visit my website or follow me on Instagram!

Thanks for listening! If you enjoyed this episode, please leave a review for the show to help other female fitness and wellness professionals find our podcast! 

Links mentioned in this episode:

• Nikkia Shakur Instagram

Interested in being a guest on a future Female Friday episode? Email me at [email protected]!