We share the most useful lessons from 2025 and stack them against bold, data-backed predictions for 2026. Guests from data, software, brokerage, and luxury operations add a wide lens on AI reliance, flexible stays, regulation, and quality.

• investing time in tools already owned
• doubling down on top performers
• daily hands-on revenue management
• pivoting calendars and cancellation rules
• AI discovery and answer engine optimization
• service quality as the true moat
• regulation readiness in an election year
• K-shaped economy across guests, owners, staff
• short stays rising in a hybrid model
• AI fraud risk and mitigation
• direct booking growth via autonomous marketing
• quality reset and asset preservation

Send us a line. What predictions do you have for 2026?